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Customer Promise Keeper & Trusted Partner Through Employee Engagement

  • Broadcast in Marketing



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**Hear ad-free version at http://tinyurl.com/talkshow-customerexperience ** Interview with Polly Pearson, Vice President of Employment Brand and Strategy Engagement at EMC: How to build passion in the core DNA of your culture to achieve superior customer experience and business results. Every company seems to evolve through a phase of being disconnected from customers; over the past ten years EMC's grand strides in becoming well-known for its close-to-the-customer culture were enabled by company-wide awareness of customer needs, and strong execution of customer experience improvement programs. At EMC, customer-centricity is core to their DNA -- at times, to a fault. Learn about the customer-centricity journey and best practices to adopt in your organization. Through web 2.0 tools, Polly's organization is helping to transform EMC as the ultimate place to work. EMC's engaged people are delivering record results for the business (even in this market) -- inclusive of record revenue. Her organization is located within the group managing EMC's products, customer experience, quality, and marketing. (28:08; this interview is featured in the article: Employee Engagement in Superior Customer Experience.) Mevio {Mevio-df44d696b0fbde8457e21482896839fa}