Marketing Campaigns: From Concept to Execution

Setting up a Marketing Campaign is essential for individual’s promoting themselves or corporations that have products to sell.  Exactly how do you design and execute an effective campaign and then measure its success?  Listen in as Shirley Gutkowski, America's Dental Hygienist, speaks with Katie Jones, Marketing Associate at American Eagle Instruments about the American Eagle “Go Green and Save Green” campaign.

Katie Jones graduated from the University of Nevada, Reno in 2011 with a BA in Journalism emphasis in advertising and a minor in Business Administration. Her degrees have been the perfect combination for a career in marketing. She works closely with Lewis Meyers Sales & Marketing Manager, US/Canada at American Eagle Instruments, Inc. on developing marketing campaigns and strategies.

American Eagle Instruments, Inc. is a USA manufacturer of high quality and innovative dental instruments in Missoula, MT.  They can be reached at www.am-eagle.com; twitter.com/BetterDentistry; www.facebook.com/AmericanEagleInstruments; www.linkedin.com/company/american-eagle-instruments-inc.

Host: Shirley Gutkowski
Producer: Gaylene Baker