GEI30: Putting Profit First with Mike Michalowicz from MSNBC

Hey gang, ready for another wacky, zany ride with the author of 'The Toilet Paper Entrepreneur'?!  We've got the Boy Wonder coming up again to talk about his new book 'Profit First: A System to Transform any Business from a Cash-Eating Monster to a Money Making Machine'.

What we learn from Mike:

• The 'dinner plate principal' of human consumption
• Why only 7,000,000 out of the 21,000,000 small businesses are turning a profit
• A Radical new way to look at your Business and your Life

Mike Michalowicz (mi-KAL-o-witz) started his first business at the age of 24, moving his young family to the only safe place he could afford – a retirement complex. With no experience, no contacts and no savings he systematically bootstrapped a multimillion dollar business. Then he did it again. And again. His experience building three multimillion dollar companies fostered a philosophy rarely taught to entrepreneurs: the lack of money, experience and resources is, in fact, your greatest asset. Because, all these “limitations”

bring about the key ingredient to entrepreneurial success: innovation.

Mike is the CEO of a business growth consulting firm: Provendus Group; is a former small business columnist for The Wall Street Journal; is the “business makeover” specialist on MSNBC; and is the author of both The Pumpkin Plan and the entrepreneur’s cult classic book, The Toilet Paper Entrepreneur.