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The Power of Culture & Connection in Today’s Referral Based Business Strategies

  • Broadcast in Business
Women Lead Radio

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Join us today on Women Leading the Way Radio as Deanna Potter, your host of Sassy Sales and Biz Development, interviews Sandra Greefkes, Management Consultant and Vice President of Filigree Consulting.

Whether you are an entrepreneur or a member of a fortune 500 company, you understand that referrals are a critical piece of growing a prosperous and profitable business. The question that often plagues businesses are whose responsibility is it - sales or marketing? And what is the best method?  Referral based business strategies when executed with a systematic process and the right technological approach can reap great rewards for any business looking to thrive and out perform its competition.

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