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Tired of hearing about how social media was going to change your business overnight? Heard enough speakers & consultants telling you that Twitter & Facebook are the answers to your problems?
The truth is, social media does work, if you treat it like a business function. This isn’t playtime. Nobody needs more “friends”.
Join Adam and social media expert, Jim Kukral, and learn how to use social media as a marketing tactic, and profit from it with more sales, leads and publicity.
Google+ should you be there?
Google+ is one of the newer social media kids on the block and a lot of businesses are wondering if they need to play in that sandbox as well. So what is Google+ all about?
Google+ is a pretty big place to network. Its platform is like a combination of Facebook, Twitter and LinkedIn but it's important to understand that even though there are similarities, G+ does not work like Facebook, Twitter or LinkedIn and must be treated quite uniquely.
So, should you be using Google+? According to Google, there are over 300 million active users but I think it's important to recognize that that number could be quite skewed. Google is a pretty powerful entity to be dealing with and they have a lot of motivational behavioural power over users.
Andrea Lindal, owner of Lexabi Communications will share her experience with Google+. Lexabi Communications provides a full set of online marketing solutions specializing in social media management, email marketing and digital design. Find out more HERE.
Read her article in the Brighter Business Empower Magazine HERE.
Join Heather Steele with guest host Amy Donohue from The Fab Social. The good, the bad, and the ugly of social media marketing. Tune in for tips to avoid looking like a jerk online!
Topics included in this chat:
What is your definition of social media?
How has social media changed your life?
How do you bridge the gap between the person and the brand on Twitter?
How do you introduce your business in the mix?
Do you agree social media is good for SEO and that sharing your content is smart?
What is the one habit you wish people would break?
About your host, Ms. Heather Steele:
Heather is the Chief Marketing Officer for Blue Steele Solutions, in Denton, Texas. She is a marketing professional specializing in interactive/Web marketing. She practices innovative operations and process development with a knack for making the most out of small marketing/sales budgets and personnel.
Jerrod Sessler, CEO HomeTask franchise will join Deb Evans and Jack Monson on Wednesday, July 16th. HomeTask is a multi-service brand concept designed to master service management in the same way that Amazon dominates retail sales. HomeTask uses franchising to grow the brands and strategic partnerships with other quality service brands. Jerrod will share how HomeTask uses social media to build business locally and nationally.
Is social media killing your BOP? Small business and medium businesses have grown to rely on social media to help them brand, "connect" and sell thier services. Some businesses pay to "boost" thier posts for a seemingly larger reach, increase thier fan bases and elevate the awareness of thier BOP. Most believe that though the stats are promising, they are not effective. Many businesses are awaking to a space of confusion, dissapointment and discouragement over things like lack of reach, connection and interactions with thier brands. Many people have seen a sharp decline in the amount of people who see thier posts. Many people have put so much time into social media that they are killing thier businesses. Social media is an illusion. Yes....it is "social" Yes, people (about 6%) will see your posts but even General Motors with 50,000 fans has realized that there is no more money and time to be wasted in trying to build the brand with face book.
We Business Hippies have awoken from this illusion as well. We are leaving face book in 2015 and we already have cut it down to no more than 20 minutes a day for our whole social media portfolio. We realized that we were killing our business through our reliance on facebook to carry our networking weight. The truth is, no one in your news feed really cares, they are not going to buy your products enough to sustain your business, They are likely to not even see your posts. "They" are not the problem. We are. So tonight we will chat about this honestly. Where we went wrong, how we have damaged our business and what we are going to do to thrive in this ADD nation. Join in the conversation!
When it comes to growing your holistic business, social media can either be a powerful way to get in front of new, prospective clients and customers, or it can be a total time and energy suck that gives little in return. It all depends on how you use it. In this week's show I'll show you simple strategies that will help you maximize your social media efforts - in an authentic and heart-centered way.
Deb Evans will be joined by Susan Young, Get In Front Communications. Susan is the author of The Badass Book of Social Media and Business Communication
During the show Susan will share:
8 tools to finding the content people really want 7 reasons you should invite guest blog posts 7 ways to be a kick-ass blogger 8 ways to increase traffic to your blog If they get through all of that content then Deb will host the GeekItOut segment in AK Stout's absence and share apps and Websites that you may not be aware are trending today!
Join the conversation on Facebook and Twitter using #SocialGeekRadio
Social Geek Radio Sponsors:
Deb Evans Consulting and Saying It Social
With the impressively staggering number of active users that Facebook boasts, savvy business owners are (or should be) continuously considering how to get the attention of their slice of the more than a billion monthly users. There is a growing expectation among consumers that businesses provide an active social outlet for them to interact with. As inbound marketing continues to grow, there are a few key methods for attracting the right kind of followers; plus a few to avoid completely.
Marla Loyva, from Cohesion Media, will discuss the vital key methods include the creation of new and compelling content for your page, using distinctive graphics that support your brand, creating a holistic plan of how to integrate Facebook with the rest of your marketing strategy, and finally - properly utilizing the Facebook Ads feature with targeted and relevant ads that have a defined purpose. It may not be instantaneous, but the steady growth you experience can deliver real results.
You can read more in Marla's article in Issue 3 of the Brighter Business Empower Magazine HERE.
Join Dr. Cheryl Cottle and her guest Susan Friesen on Monday, 3, November when they discuss the "Essential business tools that every woman in business should have to take her business from the developmental phase to sustainability." The show utilizes a Learning Circle where business women share their expertise to further the development of “novice” entrepreneurs.
Susan Friesen is a web specialist, eBusiness marketing consultant and social media advisor who works with entrepreneurs to develop an online presence. Susan works with entrepreneurs and small business owners who require assistance and support to reach their business goals. Susan is the Founder of eVision Media and holds a Bachelor degree in Business Administration. .
Host: Dr. Cheryl Cottle
Women in Business
Simply Inspirational for Women in Business:
Cottle's Professional Consulting Fanpage:
Guest: Susan Friesen
Sponsor: Crafted Spaces
Many studies and surveys have been done on how business owners use social media. The research from these studies and surveys consistently shows the same 3 problems that keep coming up:
1. What do I post?
2. When is the best time to post?
3. How can I use social media to find more clients?
Join world leading Social Media Numerologist Leonie Hope as she shares with you how numerology can help you solve these top 3 problems using numerology.
About Leonie: Leonie Hope is the leading Social Media Numerologist and a creative entrepreneur, speaker, author and founder of Inspired Life Paths. Her mission is to inspire, uplift and empower others to make their difference in the world. Leonie works with small business owners and solo-preneurs who are struggling to find clients and take their business to the next level. She helps them to make more money and share their message by leveraging the power of social media effectively using numerology and low cost/no cost marketing strategies. Discover more at http://inspiredlifepaths.com or https://www.facebook.com/BusinessNumerology
Our special guest for this show is Steve Burns, COO of EM Squared, a social enterprise dedicated to ending childhood malnutrition. EM Squared is the first Social Entrepreneur 3.0 business. But what does that mean? In the book Social Entrepreneurship: What Everyone Needs to Know, author David Bornstein defines today's social entrepreneurship as Social entrepreneurship 3.0. It looks beyond individual founders and institutions to the change-making potential of ALL people and their interactions. It recognizes that social entrepreneurship is contagious. Steve will share how his company is transforming business, one food bar at a time.
Meet Kathleen Ray founder of the UR Agenda Social Media
Kathleen obtained her BA in Broadcast Journalism from CSULB and worked in the Marketing industry for many years and five years ago launched her social media company UR Agenda Social Media. Through personal training, motivating seminars, presentations and social media management services for companies, non-profits, brands and entertainers, Kathleen has helped hundreds down the path to social media success. www.uragendamarketing.com
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