Ep. 23: Your Selling Point by Patti Pokorchak

Patti Pokorchak, creator of the highly successful barcode asset-tracking system BassetPro, talks about her unlikely but successful foray into the world of sales in this fresh new episode. Patti shares how she was able to leverage her skills in order to help build 5 start-up technology companies in Europe and North America. She started becoming a serial entrepreneur in 1992 and today Patti is the CEO and Founder of Small Biz Sales Coach.

So what are some of the key practices that enabled Patti to sell more effectively, and how can you do the same? 

• Sales means being of service to others.
• Be confident in the value you offer and ask for what you are worth!
• Deliver premium customer service.
• Nurture an authentic desire to be curious and caring about people.

As Patti joyfully shares, "I LOVE talking to people. My clients don’t consider me a sales person. I’m just talking to people like they were my newest BFFs, being curious and caring is how I put it.”