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Tune in to today's episode of The Go! Agency's Social Marketing Academy and join host Christopher Tompkins as he shares his inside tips for creating a daily marketing plan that will save you time and, more importantly, money!
Need more help or support? Visit The Go! Agency online at http://www.thegoagencyusa.com or email us at email@example.com
Effective Small Business Marketing/Branding
Today we'll be discussing how small businesses branding and marketing for a account for their branding and marketing goals. People and businesses, often don't know what their brand is and how it affects the way their customers see them.
Our guest is a master in the areas of Marketing and Branding.
Our special guest is Mr. Bob Graham
Bob Graham is CEO of Bigger Pie Strategies. He has more than two decades of experience in marketing, public relations and journalism.
Bigger Pie Strategies LLC
Do you struggle with writing your marketing materials? Never sure what to say about your business? Feel like your words fall flat whenever you write website copy, advertising or marketing materials? Join Jeanne Grunert, an award-winning writer and the president of Seven Oaks Consulting, as she explains the basics of writing effective marketing messages. You'll receive valuable tips used by professional copywriters to help you create compelling, engaging marketing messages. Don
Larry Weinstein, CPA one of the main reasons businesses struggle is because of ineffective, wasteful, and expensive marketing that doesn’t work.
Thom Robbins of Kentico on website design, improvement.
Dr. Steve Trobiani is a small business owner in Minnesota and recently learned that he will be kicked off of his insurance end of the year and forced onto the exchanges created by the new healthcare system.
Denise Graziano on the five mistakes companies make at trade shows.
There are really only two broad categories of marketing: sales-based marketing, in which you take on the role of a salesperson and deliver a sales message, or education-based marketing, in which you take on the role of an expert or thought-leader, and educate prospects about their problems.
Sales-based marketing is built around a sales message or sales pitch. This pitch is delivered using methods that reach out to prospective customers, such as telephone selling, direct mail and door-to-door sales. Marketing experts like Seth Godin and Donny Deutsch call these kinds of activities “interruption-based marketing,” because they interrupt people. They also talk about how the market is becoming way too savvy and inundated with such interruptions, and the effectiveness of them is decreasing rapidly. Simply put, interruption-based marketing is DEAD! Don’t bother. Don’t do it.
In this episode we will explore:
What is education-based marketing Best practices in making it work The golden rules of education-based marketing Introduction to the 16 marketing vehicles that work
We will discuss how to become an effective mentor, and how to graciously accept effective mentoring.
As usual, we will also discuss two delicious recipes made for sharing with our group participants. The "safe" recipe will be Noodles with Pineapple and Vegetables, and the "adventure" recipe will be Veal Goulash.
Don't have enough time to market your company on social media? Is outsourcing the answer? Join Christopher Tompkins today as he shares his thoughts on outsourcing and the benefits that your business can reap!
The Social Marketing Academy is brought to you by The Go! Agency: Online Marketing Specialists. To learn more about The Go! Agency as well as to gain your free access to our social media marketing arsenal - visit our blog page at our official website here: http://www.thegoagencyusa.com/blog
Have a topic or social media marketing question that you would like to see covered on The Social Marketing Academy? Please get in touch with us by Tweeting host Christopher Tompkins @chrisgoagency or by sending him an email at firstname.lastname@example.org!
It's very easy to let marketing your biz to slide off your radar of to-do responsibilities. That's especially true if you work from home...as about 7 million of you do. This pre-recorded episode is directed to home businesses, but tune in even if you're working off-site in an office or a retail outlet. There are plenty of good tips for all of you!
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