Audio Article: The Great Age Divide and the Need for Multigenerational Appeal

By Kristina Ennis

As Boomers age while Gen Xers and Millennials become a strong new customer base, casinos must understand the evolving values and attitudes of their patronage. Contributor Kristina Ennis explores why design must keep pace with technological advancements and broaden the reach of the gaming property to include generations of younger patrons, while maintaining a comfortable and appealing gaming experience for the traditional guest profile.