Lead Magnets: Your Ambassador

If you have an online business such as an Inbox Magazine or a blog and you do not have a lead magnet, you are turning away customers by the boatload.

Even if your main business is a physical brick and mortar one such as a spa or bait store, you still need an online component and a great lead magnet.

In most cases, your lead magnet will be the first piece of content a subscriber/reader/member receives from you. This is where you need to put your best foot forward and make a great impression. This is where you show your potential customers why your business is different and better! You should think of your lead magnet as the ambassador for your business.

The More Relevant, The Better

The beautiful thing about lead magnets is that you can change them at any time to make sure they stay current and relevant. The more relevant you make it, the better it will serve your subscribers, not to mention it will increase your conversions as well.

Think how Sports Illustrated markets their magazine and customizes their lead magnets. Most people who watch Spike TV are young guys, so Sports Illustrated might emphasize their swimsuit edition and swimsuit calendar. On ESPN, people are more interested in sports, so they might offer a commemorative Super Bowl football. In the winter, they might offer a fleece pullover. Same idea, different lead magnets. They're just customizing their lead magnet for each particular market and season.

People cho should listen to this show are entrepreneurs, career coaches