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If you've ever wondered about the power of a well-executed product launch, just look at the way Apple introduces it's new products. They have a carefully engineered process that build momentum over several months… and it ends with crowds lined up outside their stores, salivating over the next iWhatever.
Step 1: Turn Your Marketing into an Event OK, the first mistake most people make is they don't actually plan their launch.
Step 2: Use a Prelaunch Sequence to Build Anticipation Your prelaunch sequence is the secret sauce that builds anticipation… this is a series of free prelaunch content that you release over a period of seven to ten days.
Step 3: Leverage the Power of Conversation Conversations are a lot more interesting than monologues.
Step 4: Tap into Joint Venture Partners One of the fastest ways to turbocharge your business is to tap into the power of "other people's lists"…
Step 5: Opening and Closing Your Launch Of course, the whole point of your launch is to make sales. Your prelaunch content leads into the "open cart"… which is when you open your shopping cart up for orders.
People who should listen to this show are entrepreneurs
