Having A Mission is Something Real Businesses Do

Just think about it for a moment. If you don't have a clear vision of what your mission is, how can your employees, your joint venture partners, your vendors and most importantly, your customers? The answer is they can't.

If you do not have a mission statement, I urge you to write one immediately.

Once you do so, you will find that your customers understand you better. You will begin working only with joint venture partners who share your values. All of your employees will have a better understanding of their purpose in your organization. You will find that it is much easier to make decisions about how to run your business, including whether an advertising campaign or your marketing methods are appropriate and truly representative of you and your organization.

Know Your "Why"

Your mission statement should be a formal, short, written statement of your company's/organization's purpose. In a nutshell, it should answer the question "Why does my company exist?"

Once you have your mission statement laid out, you can turn to it for help guiding your company's actions, laying out its primary goals, offering direction, and directing decision-making.

After your mission statement is finalized and written, post it a spot where everyone who walks into your office or visits your website can see it.
 

writing a mission statement is not enough. What matters is living it on a daily basis.

Use it as a tool to help you make decisions about your business - from which companies you partner with, to which products you design. to how you communicate with your clients.

People who should listen to this show are entrepreneurs, career coaches,