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The Harsh Reality About Your Time

  • Broadcast in Business



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I have trained and conditioned myself to be hypersensitive to time, and I train my clients to respect my hypersensitivity. Why?

Because your bank balance and your satisfaction or dissatisfaction with it is more a reflection of how you invest your time than a reflection of anything else.

In my 40 years as a serial entrepreneur, made-from-scratch multimillionaire, and business advisor to thousands, I've seen all these things and worse come and go, occur and occur again. And I've seen some entrepreneurs surrender their attitudes and reality to them, while others defy them and thrive.

My primary area of specialization is "marketing," and most of my articles for ETR are laser-focused on that. But truth is, your ability to sell of goods, services, or concepts is sabotaged or supported by how much control you exercise over the investment, direction, and consumption of your time and, with it, your energy and creativity.

In reality, time is the asset the entrepreneur owns outright and has total control over. I don't really need to follow you around and observe how you use your time to gauge how you're doing in business. I only need hear about your philosophy of time. That is what governs your behavior and what you will tolerate or refuse to tolerate in the behavior of others.

Another example: Do you actually handle time as money, not just give lip service to the idea? Can you tell me what your time must be worth per minute to achieve your income goal? The question I ask myself is: Will this use of my time move me measurably closer to my meaningful goals? Is there even a chance it will? If not, why do it?

People who should listen to this show are entrepreneurs, career coaches