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Bill Packard

Bill Packard

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Thinking like a Customer will explode a small business bottom line and every week we'll talk about ways you can build your business

On-Demand Episodes

Many businesses use some sort of catch phrase in their advertising and there are certain words that Customers identify with and gravitate to, but it's super important to make sure your business follows through with any promises you make... more
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You tell me. Most businesses whether they see it or not come off as "Buy my stuff. Buy my stuff." Customers really don't want to buy stuff, they want to solve a problem If you have what they need to solve their problem, you're the solution!... more
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While I usually don't venture into the HR world, hiring the right people with the right attitude is paramount to providing superior Customer service. Yes, you want people with some skills, but people who share your culture is much more... more
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Thinking Like A Customer is a mindset that can make you and your business money. What you think about your business means nothing compared to what your Customers think about your business. Once you start to think like your... more
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It's not that difficult. Most businesses have employee manuals that spell out clearly what will happen if employees don't meet expectations. Usually a written warning, then a first and somewhere a final. After that, it's out the door. Did you... more
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The answer is there's nothing wrong with them, but they have been denied the opportunity to learn work ethics at an early age because many of those jobs don't exist anymore. Still, you have needs in your business and they aren't able to fill... more
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Rewards programs are great. There are very few things you can do in business that make your Customers feel more appreciated than thanking them with a monetary reward for doing business with you. Having said that, your rewards... more
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Every business has a culture. Small business owners often ignore the importance of their culture and how it can make them profits. It's easy to think that something like a culture is for big business only, but defining your culture will guide you to... more
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Thinking like a Customer doesn't mean giving the Customer everything they want. In fact, it's just the opposite. Thinking like a Customer allows you to sell more of your products of services because you understand what your Customers... more
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Eveybody wants to get new Customers. Convincing small business to advertise for new Customers is easy. Everyong wants to do it, so it's kjust a matter of how much one can afford. But what about those existing Customers that disappear in... more
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