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Culture or Catch Phrase?

  • Broadcast in Business
Bill Packard

Bill Packard

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Many businesses use some sort of catch phrase in their advertising and there are certain words that Customers identify with and gravitate to, but it's super important to make sure your business follows through with any promises you make in your marketing.

If you promise the lowest price (and I don't suggest that you should)  you need to make sure you actually can deliver the lowest price.  If you promise superior Customer service, you should be investing in continuing education for your employees to be certain you are delivering that.

Join me Monday, June 6 at 5:30 pm to learn more.

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