Patricia Creedon: A Year After a Layoff: Lessons Learned, Successes Gained

Patricia Creedon founded Pat Creedon Design in 2010. A graphic design and brand building expert, Pat has most recently helped a wide range of financial professionals create impactful books, ebooks, white papers and other thought leadership content that captures their unique approach to the wealth advisory process. In addition to her work with independent advisors, Patricia has developed many advertising, marketing, and promotional campaigns for major brands which have included TD Ameritrade, Blue Cross Blue Shield, Healthy Choice, Q-Tips, Barilla, Dannon, Goya, and Hellmann’s. She earned a Bachelor of Fine Arts degree from Parsons School of Design. 

About our discussion she says, "I founded Pat Creedon Design after being laid off from the agency where I developed advertising and promotional campaigns for major brands. Figuring that small businesses could use a graphic design and branding expert, I built on that experience to help entrepreneurs create their marketing materials.

"Concluding that my own business was the way to go was helped along when another day job ended after they had some corporate layoffs. Both times I attempted to find full time jobs but felt that the odds were against me because of filtering software that screens out applicants who have long experience."