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Bruce Hurwitz Presents

Bruce Hurwitz Presents

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Bruce Hurwitz Presents is a live 30-minute interview program. It is a service of Hurwitz Strategic Staffing, Ltd., an executive recruiting and career counseling firm. To learn how you can be a guest on the show, please visit www.brucehurwitzpresents.com. BHP is sponsored by the ProfitAbility Institute (www.profitabilityinstitute.com).

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Gil Effron wrote the book on how to close more business in less time. Literally, he is the author of the Amazon Bestseller How to Close More Business in Less Time… a book dedicated to helping businesses improve marketing and sales outcomes. Gil is a business advisor and marketing strategist with more than 35 years of experience. Unlike most marketers, he focuses as much time on improving the sales process as he does on effective marketing strategies. He holds a bachelor's degree from the University of Cincinnati, a master's from Michigan State University, and Post-Graduate studies at Ohio State University. About our discussion he says, "With 2019 right around the corner, there's no better time to think about how you can close more business in less time. Improving sales outcomes begins with understanding the sales process –– starting with identifying points of constraint to anticipating prospects' objections and traversing the ever-challenging minefield of pricing. I look forward to explaining the 12 steps in my typical sales process and how ?working backward? brings about a better outcome. (Listeners may follow along by downloading the Sales Process Chart at GilEffron.com/chart). They will learn why closing the sale is not the last step in the sales process."
  • by Bruce Hurwitz Presents
  • in Business
  • 00:45
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