ReBranding and Business Building in Tough Times

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Watched the movie Company Men yesterday. I felt like I was watching an 80s movie. They seemed so old-fashioned and felt it was hard to believe that it was supposed to be set in 2008. For me the recession that hit the US is hard to appreciate. 2008 was hard for me because clients were slow about paying or stopped paying altogether but it was also a time where my business grew very fast. This show is dedicated to 2008 and explaining how it marked a major swift in my business model.