IQPC Podcast with Daryl Nielson, Hewlett-Packard US

IQPC podcast with Daryl Nielson, Commercial Email Marketing Manager, HP (US). Daryl is our international guest speaker at IQPC Australia's e-Retailing 2010: Harnessing the Power of the Internet for Customer Acquisition and Competitive Advantage. In this interview we also explore how the world of online retail has responded throughout the global economic crisis, and the challenge of moving customers from retail to online. Daryls presentation will explore Building Trust, Loyalty and Long Term Engagement • Building trust with online customers from initial attraction to completing the transaction • Maximising site visitor confidence and trust • Optimising the effectiveness of online channels in consumer trust. Listen LIVE, visit www.eretailing.com.au, or call Will, Nigel or Taner at IQPC on +61 2 9229 1000