19 results

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  00:11

  Bill Keen on IHG's Innovative Mobile Loyalty Program

  Welcome to our eTail Blog special podcast previewing one of the finalists in our third annual Best-in-Class Awards. The eTail Best-in-Class awards honor some of the most innovative programs we’ve seen happening in mobile, social, email and search marketing over the past year with an awards ceremony on February 26th, during eTail West in Palm Springs. In this podcast, we talk with Bill Keen, Director of Mobile Solutions for InterContinental Hotels Group. His mobile program was named

  Tags: eTail conference Intercontinental Hotel Group Worldwide Business Research Bill Keen mobile commerce

  by WBR in Marketing 1/31/2013 9:30:00 PM

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  00:18

  Vonage

  Vincent Potier

  Tags: Vonage eTail Europe Worldwide Business Research ecommerce conference Vincent Potier

  by WBR in Marketing 3/30/2012 4:00:00 PM

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  00:26

  Peter Stringer: The Boston Celtics' 3-Point Play

  Peter Stringer, Director, Interactive Media, has helped the Boston Celtics basketball team grow its Facebook fanbase to nearly 5.6 million people. That's a lot of online fans. But how does he and the rest of the interactive team at the Celtics, turn those online followers into game-goers? In this podcast, Stringer talks about the Celtics' 3-Point Play Facebook application and how that has helped him and his team turn Facebook fans into more than that. He will speak at the Social Commer

  Tags: Social Commerce Strategies Peter Stringer Boston Celtics Worldwide Business Research etail conference

  by WBR in Marketing 11/21/2011 4:00:00 PM

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  00:18

  Charlie Cole: Leveraging Customer Data to Reduce Abandonment

  
  Charlie Cole, Vice President, Online Marketing at Lucky Brand Jeans, talks to Kelly Hushin, Editor, the eTail Blog, about how and why it's important to understand your data analytics suite and target customers through strategic use of that data. 
  
  He will speak at eTail Boston on this topic. You can visit the website to learn more about the program. 
  

  Tags: Charlie Cole Lucky Brand Jeans eTail conference Worldwide Business Research online marketing conference

  by WBR in Business 6/7/2011 7:00:00 PM

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  00:19

  Historic Debenhams transitions into multi-channel retail

  
  For the first time in history, the customer is ahead of the retailer, says Simon Forster, Divisional Director, Online, Debenhams. That means companies like his that have been around since the beginning of the department store have to start thinking differently. 
  
  Forster speaks here to Kelly Hushin, Editor of the eTail Blog, which is published by WBR - the same company that produces the eTail series of events. In this interview, he talks about how to implement change across an organi

  Tags: Debenhams etail conference ecommerce conference UK ecommerce Simon Forster

  by WBR in Business 4/7/2011 2:30:00 PM

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  00:11

  Pam Macharola on Blair Candy's m-commerce developments

  Sometimes innovations are happy accidents. When Blair Candy discovered that people were shopping its website via their mobile devices because they were being barred from using their business computers, the company knew it had to explore the capabilities and opportunities of the mobile space.
  
  Here, Pam Macharola, Owner, Internet Division President, Blair Candy, discusses how the company has approached mobile - with cautious but definitive steps - with Kelly Hushin, Editor of the eTail Blog w

  Tags: Blair Candy Pam Macharola etail conference Worldwide Business Research m-commerce conference

  by WBR in Business 2/10/2011 8:00:00 PM

• 

  00:16

  Bob Page, eBay, on managing a massive volume of data

  Bob Page, VP, Data and Analytics Program, eBay, talks about how eBay handles a data warehouse more than 100 times the size of the Library of Congress with Kelly Hushin, Editor of the eTail Blog, which covers online retail as well as luxury e-commerce and m-commerce.
  
  Bob will speak at eTail 2011 which takes place February 22 to 25, 2011 at the JW Marriott Desert Springs in Palm Desert, CA. You can visit the website to take a look at other speakers joining him. Please also follow the the eTai

  Tags: eBay Worldwide Business Research eTail West e-commerce conference online retail

  by WBR in Business 11/15/2010 10:00:00 PM

• 

  00:45

  Sharon Knitter on how Cars.com has developed its mobile commerce strategy

  In this podcast, Sharon Knitter, Senior Director of Consumer Products, Cars.com, discusses how the major online retailer has built its mobile commerce strategy with Kelly Hushin, Editor of the eTail blog, which covers online retail.
  
  
  Knitter will speak at the Mobile Shopping Summit, a three-day conference about mobile commerce strategies that will present ideas, experiences and predictions about the future of this rapidly evolving retail channel.
  
  The Mobile Shopping Summit will take pl

  Tags: eTail conference Mobile Shopping Summit Sharon Knitter car online retail site the eTail blog

  by WBR in Business 9/17/2010 6:00:00 PM

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  00:19

  Deanna Brown, President & COO, Federated Media: Content Marketing Done Right

  Ever hear of Mashable? How about Apartment Therapy?
  
  If your an e-retailer and your answer is no – then you definitely need to listen to this podcast! (If it’s yes, you STILL should tune in!)
  
  Why? Because Mashable covers everything that happens online and informs you of how to make the most of your online realm so that, you guessed it, your customers keep coming back. Apartment Therapy attracts droves of readers every day interested in decorating their homes, and thus potential customers f

  Tags: Federated Media Publishing Deanna Brown Mashable eTail conference Worldwide Business Research

  by WBR in Business 12/14/2010 7:00:00 PM

• 

  00:22

  Francisco Ceballos, Country Manager, Mexico, VP, MercadoLibre on growth of Latin American e-Commerce

  The e-commerce market in Mexico is worth about $2.7 billion, which amounts to around 1.5% of total retail sales in the country. While that's a much smaller percentage than the e-commerce margins in places like the U.S. and the UK, where e-commerce numbers are closer to 10% of overall retail sales, it's also a number that's respectably growing as Latin Americans are going online more and more.
  
  One of the region's biggest online retailers is MercadoLibre, essentially the eBay of Mexico, beat i

  Tags: Francisco Ceballos MercadoLibre eTail Latin America Worldwide Business Research ecommerce Latin America

  by WBR in Business 12/10/2010 5:30:00 PM

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  00:46

  Andrew Koven on Steve Madden’s new socially-minded site enhancements & its analytical results

  Andrew Koven, President of e-Commerce and Customer Experience at Steve Madden talks about how the brand is using mobile to drive its entire business with Kelly Hushin, Editor of the eTail blog, which covers online retail. It’s published by Worldwide Business Research, producers of eTail, Luxury Interactive and the Mobile Shopping Summit, a three-day conference on mobile commerce strategies that will present ideas, experiences and predictions about the future of this rapidly evolving retail chan

  Tags: Steve Madden Andrew Koven mobile shopping summit mobile retail conference mobile marketing

  by WBR in Business 9/24/2010 2:00:00 PM

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  01:00

  Redesigning a website to increase conversion rates and better engage customers

  Bill Aicher, Director of Web and Marketing for Musicnotes.com, talks to Kelly Hushin, Online Content Manager for eTail, an event for eCommerce retailers dealing with major themes in the industry such as social media and engagement, customer segmentation, relevance marketing, the evolution of SEO and more.

  Tags: building an online community internet retailer increase web traffic building an online community multi channel marketing strategy

  by WBR in Podcasting 6/22/2010 7:00:00 PM