When Is Digital Marketing Effective?

The formal definition of digital marketing as is follows:  digital marketing is the promotion of products or brands via one or more forms of electronic media and differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn't – typically in real time.

I'm no expert in the digital marketing space but our company does have over 20 years experience in the most important areas of sales management: productivity, performance and profit.