The Five Things in Business You Should Learn to Master

There is so much whiz bang technology and different ways to sneak up on potential customers. Why should salespersons have to find clever ways to engage potential customers?

I think it should be mandatory that everyone have a website. Facebook, Twitter and LinkedIn are good options if you use them properly. I'm not sure what the definition of properly is for the masses, but I have ways that work for me regarding social media.

The five top things salespeople need to know or master are:

1. What is a business
2. How to make contacts
3. How to make appointments
4. How to ask questions
5. How to listen to answers

I recently read this book with the following quote: 

“Successful people master easy things that are easy to do”.

That’s sounds too easy!

Why does it sound easy?

The book continued with: “Every action that is “easy to do” is also easy “not to do”.

I hope you enjoy today's show.