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The Five Things in Business You Should Learn to Master

  • Broadcast in Marketing
Rick Nappier CEO

Rick Nappier CEO


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There is so much whiz bang technology and different ways to sneak up on potential customers. Why should salespersons have to find clever ways to engage potential customers?

I think it should be mandatory that everyone have a website. Facebook, Twitter and LinkedIn are good options if you use them properly. I'm not sure what the definition of properly is for the masses, but I have ways that work for me regarding social media.

The five top things salespeople need to know or master are:

  1. What is a business
  2. How to make contacts
  3. How to make appointments
  4. How to ask questions
  5. How to listen to answers

I recently read this book with the following quote: 

“Successful people master easy things that are easy to do”.

That’s sounds too easy!

Why does it sound easy?

The book continued with: “Every action that is “easy to do” is also easy “not to do”.

I hope you enjoy today's show.