Getting Your Team On Board With Social Media

There are all kinds of articles and blogs out there that talk about the theory behind social media strategy, but often it helps to hear from the front lines. For this week's show, we're joined by Lona Peterson, who shares how she is building a team to monitor and manage the social media efforts across an apartment portfolio of 19 properties.

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Apartment Marketing Gone Digital features Duncan Alney, Justin Dunckel, Mark Juleen, Jonathan Saar, Bill Szczytko and Mike Whaling.