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United States, EnglishMarketing

A strategic approach to online marketing and branding.

On-Demand Episodes

Using Online Tools to Build an Audience for Your Brand

by 30 Lines
in Marketing
on Tue, Jan 10, 2012 UTC

Apartment Marketing Gone Digital: Episode 84 Online marketing has changed the game because it give brands the opportunity to connect directly with their customers and prospects, but how do you build a worthwhile audience that... more

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Predictions for Apartment Internet Marketing in 2012

by 30 Lines
in Marketing
on Tue, Dec 20, 2011 UTC

Apartment Marketing Gone Digital: Episode 83 What does the year ahead look like for apartment marketers? Its anybodys guess, but the group tries to make their best predictions on this weeks episode. Trends in mobile, social, local,... more

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The Future of Content Marketing

by 30 Lines
in Marketing
on Tue, Nov 29, 2011 UTC

Apartment Marketing Gone Digital: Episode 82 While some marketers are growing weary of social media and content marketing, others seem to be as bullish as ever about online publishing and content curation. But whos right, and... more

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The Changing Face of Google: Google+, Local Searches & More

by 30 Lines
in Marketing
on Tue, Nov 8, 2011 UTC

Apartment Marketing Gone Digital: Episode 81 Google is moving at an incredible pace of late, introducing Google+ pages for businesses, revamping local search results, adding new features to AdWords & Analytics and much more. But how... more

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Beyond Likes and Followers: More on Marketing Metrics

by 30 Lines
in Marketing
on Tue, Nov 1, 2011 UTC

Apartment Marketing Gone Digital: Episode 80 Last weeks show started the conversation about social media marketing metrics that matter, and we pick up the discussion for this weeks episode. What metrics should you track to ensure your... more

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Social Media Metrics That Matter (With Sarah Greenough)

by 30 Lines
in Marketing
on Tue, Oct 25, 2011 UTC

Apartment Marketing Gone Digital: Episode 79 Your property is active on Facebook, youre tweeting with the locals, youre sharing photos on Instagram and videos on YouTube ... but how do you know if your social media program is... more

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The Role On-Site Technology Plays in Getting the Lease

by 30 Lines
in Marketing
on Tue, Oct 4, 2011 UTC

Apartment Marketing Gone Digital: Episode 78 Smartphones, tablets, Flip cams, Wi-Fi ... what role does the technology we use at the property play in the leasing process? In this weeks episode, the group looks at the technology you need at... more

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Your Marketing Checklist for 2012

by 30 Lines
in Marketing
on Tue, Sep 27, 2011 UTC

Apartment Marketing Gone Digital: Episode 77 In the middle of your budgets for 2012? Yeah, we know the feeling. This week, the group goes through the tools and services (both online and offline) that need to be part of your mix in... more

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The State of New Media: Live from #OptSum

by 30 Lines
in Marketing
on Tue, Sep 13, 2011 UTC

Apartment Marketing Gone Digital: Episode 76 Live from the Optimization Summit in Glendale, this weeks show looks at the latest conversations happening around new media, social media strategies, content marketing, web analytics... more

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Getting Your Team On Board With Social Media

by 30 Lines
in Marketing
on Tue, Sep 6, 2011 UTC

Apartment Marketing Gone Digital: Episode 75 There are all kinds of articles and blogs out there that talk about the theory behind social media strategy, but often it helps to hear from the front lines. For this weeks show, were joined by Lona... more

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