Review of Contacting, Prospecting, Appointment Setting and Closing-CPAC

It's always the simplest things that we forget, omit or disregard.

C.P.A.C. is the fundamental concept in marketing your products, goods or services.

Without contacting, it's tough to establish the initial pipeline for set appointments and close.

Without prospecting, there is no appointment unless you get lucky.

Setting the appointment is a critical step.

Closing does not mean it's time to get paid. Closing means you have been given authorization to start the work.