The Four Customer Engagement Options

This will be the last training and business development topic our company will broadcast for a few months. We have moved to 90% production mode. The only function we will perform is interviewing new business development clients.

The four customer engagement options are:

1. Random Customer, Random Vendor
2. Interested Customer, Random Vendor
3. Interested Vendor, Random Customer
4. Interested Vendor, Interested Customer

Discussing the four options reveals:

• how some vendors are spending too much money to find new customers.
• the effectiveness of website marketing
• the need for prospecting and sales training
• how to ramp up production by leveraging 321's skills and experience

321