Winning with Consumers-Marketing Challenges Shared by Big and Small Biz

But today, the Marketing & Sales funnel concept fails to capture all the touch points and key buying factors resulting from the explosion of product choices and digital channels, coupled with the emergence of an increasingly discerning, well-informed consumer.

The truth is for the industries served by 321, consumers are not that informed.  Informing the consumer is the job of the small business owner.

A more sophisticated approach is required to help companies connect with prospects who want their products and services but the number of choices and potential wrong choices are the issue, which is not linear. Meaning, your print ad, TV commercial or social media post will not distinguish your company and its products or services from the next competitor.