So you say you're different. Really?

Educating a prospective or existing client about the things you do differently, better, or in a unique manner, can produce a tremendous selling and business advantage. Bottom line; clients want to know what advantages, benefits and value they will get from dealing with you and you need to have good answer to their question. 

Join SMEI's Willis Turner as he interviews Ralph Kison on the subject of creating your Unique Selling Proposition (USP).