What You Need to Know about Telemarketing to Schools

The phone is integral to our lives but not always properly integrated into the education sales process. As education marketing managers seek ways to fill their sales pipeline with more qualified prospects and/or to reduce the cost of sales, they wonder if telemarketing or telesales could be viable channels. You may have some questions like these: Is outbound calling really a viable approach to reach K-12 decision makers now? How long does it take to see results from a telemarketing initiative? How do you build telesales or telemarketing capacity? Here is an interview with Donna Slaton of the Peter Li Group, an expert with vast experience managing phone campaigns to educators. Listen to her advice and get to the bottom line in about ten minutes.