During this week on the IAM Unique Wright Podcast, we will be discussing why REVENUE is validation. Are customers voting with their wallets? Are your products or services the "nice to have" thing or the "have to have" thing? Be very important to your most important customers--they should think of you first for any needs in your category. Also, make sure you have more than just a "one off" good idea. Although great businesses start with great ideas, not all ideas are company-worthy. Many of the dotcoms forgot that the business model must actually work, that cash flow matters and that it's not just about building awareness but about making the sale. Janet Jackson got plenty of attention for her wardrobe malfunction in last year's Super Bowl, but did that sell more of her products?
Do: Test, tweak and try again.
Don't: Ask your friends or family and call it "research."