The best practices for planning your launch or special event?

Carefully planning any type of launch, particularly a business, is not limited to preparing a business/marketing plan.

• The Apprentice Model: Gaining direct industry experience
• The Hired-Gun Approach: Partnering with experts who have in-depth knowledge and experience
• The Ultra-Lean School of Hard Knocks Tactic: Figuring out a way to rapidly test and refine your model at a very reasonable cost

While writing a business plan is certainly helpful, it’s helpful to train your mind to think about your business systematically.

If you don’t commit to in-depth preparation, launching a new business can be a very expensive lesson in failure. Just like you would not play a game of professional sports without months of prep, your business launches should also have that same type of effort put into it.