Creating Great Apparel for Functional Fitness Athletes w/ Joe Kudla  — Barbell Shrugged #352

Joe Kudla is an entrepreneur and founder of Vuori Clothing (@vuoriclothing), an active lifestyle apparel brand that draws inspiration from the aspirational coastal California lifestyle, an integration of yoga, surf, sport, art and a strong visionary spirit.

In this episode, Joe shares the history of Vuori, what it’s like to establish a brand in a saturated market, how to establish  a culture that shines through in the product, the process of creating a great experience for male fitness athletes, what’s Expansion and growth into brick and mortar facilities, and more.

P.S. There’s a Special Shrugged Offer for you: Save 25% OFF your order at vuoriclothing.com with code: SHRUGGED.

Happy Saturday!

- Doug and Anders

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Show notes at:

http://www.shruggedcollective.com/bbs_vuori

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@vuori - www.vuoriclothing.com “SHRUGGED25” to save 25% storewide

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