LaPenotiere Hair Care, with Eve Diaz

Mastermind and creator of this lavish line of hair care products LaPenotiere Hair Care, Eve Diaz always puts feeling good and looking her best at the top of her priority list. Even as a little girl, Eve had the craving to become an entrepreneur. The beauty care industry has always fascinated her and been her obsession. She’s worked in the industry for several years and has a comprehensive understanding of its needs. She took her knowledge, drive and eagerness to pursue her dream and started her own Hair Care Product Line. The product is a special blend of natural ingredients that enhance your hair’s natural state of being. Naming her line after her grandmother’s maiden name, Eve wanted to model her business after her grandmother’s principles by staying true to superior quality, continuous loyalty and professionalism; characteristics that were instilled in her at an early age and what Eve believes will sustain her success in the future. Eve has a strong crew behind her, Vice President Johanna Carranza and Eve have been friends for 12 years sharing the same dreams and passion for the Beauty Industry. Johanna has a background working in wholesale for one of the largest professional salon brand wholesalers around. This is a dynamic duo by all means, Eve and Johanna are setting the bar high for young woman in the DMV today. LaPeotiere is currently set to launch Dec.7th and shortly following will be the launch party Dec.16th at Tysons Hair Design in Tysons Corner Lessburg Pike.

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