Your Book As a Business

Your Book As a Business


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Guest: Troy White

  Broadcast in Books

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Charmaine welcomes Troy White to the show today.

Troy is a Calgary based entrepreneur that has been involved in sales and marketing for over 23 years.  In just the past decade he has helped hundreds of small business owners generate more leads and improve their sales conversions with the ability to “Turn Words Into Wealth”

Troy’s writing has been mentioned on, has been in major publications and his online articles are read by thousands of people every week.  Troy won the Business Leader of Tomorrow Award presented by the Calgary Chamber of Commerce, and he has been interviewed on talk radio shows around North America.

Troy is an expert on finding unusual ways to promote your business on a budget.  From the wacky promotions that his clients use on a regular basis, to one-time product launches using highly unusual stories and themes.

If you want to stand out from the crowd, you will love Troy’s techniques on his blog at

Host Charmaine Hammond is the author of On Toby's Terms (Bettie Youngs Books) which is being turned into a major motion picture (see She also authored Toby The Pet Therapy Dog & His Hospital Friends, GPS Your Best Life and Toby Says Be a Buddy Not a Bully.  She has developed a program for authors, Your Book As a Business, where she shares her learnings, lessons and success about the business of books.  Website:

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