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Dynamic pricing is the ability to change prices at a parking meter to manage demand. Demand management is the idea that pricing and regulations can be used to change behavior. Together, these two concepts can help cities enhance parking experiences for their drivers. In advance of the International Parking Institute's Conference & Expo taking place later this month, Xerox speaks with Matt Darst, senior solutions architect at ACS, on dynamic pricing and demand management and how both cities and drivers can benefit from these solutions.
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