Golf Etc. for Women - Interview with Lisa Ballenger

#57 There just wasn’t much “there” here. That was what Lisa Ballenger of Golf Etc. for Women noticed before she opened her shop. The latest trends in fashion and comfort for active women on the course and elsewhere just couldn’t be found here in Iowa, especially not delivered in the unique way that Lisa would have liked to see. Lisa shares a wonderful story of what she saw, what she thought along the way, and ultimately what forced her to take the leap and become a small business owner and how