Metalsmith BenchTalk Past Faves w/ Berman, Cooperman, Martin

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This Thursday, May 16 at 3 p.m. PDT on MetalSmith BenchTalk we'll be airing one of our favorite past episodes from the archives with Harriete Estel Berman, Andy Cooperman, and Brigitte Martin. They discuss the Professional Development Seminar at Meta-Mosaic, the 2013 SNAG conference taking place this week in Toronto, Canada. 
 
About: This year's theme is: SACRED COW, PURPLE COW, CASH COW. The sacred cows of craft marketing and design are lame and beginning to stumble. From gallery to studio sale, exhibition space to craft show, the audiences for contemporary craft aren’t responding to old-school notions of display and marketing. They are looking for an entirely different buying experience.
 
We need to re-energize and reconnect to our existing markets and access new ones. We need to find a more innovative approach to display and an interactive marketing model that offers the experience of craft. We need to use smarter advertising and build visibility in new and unexpected places. Our websites need to function across the spectrum from desktops to smart phones, tablets, and televisions.
 
We need to become the purple cow, the one that is unexpected and stands out from the herd – the cow that people notice. The idea of the purple cow was set forth by the marketing entrepreneur Seth Godin.
 
Speakers include: Lara Bazant, Natasha Granastein, Justin D. Hartzman, Rachel Timmins, and Colleen from Clockwork Zero.
 

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