Holiday Strategies for Small Businesses

This is the biggest time of the year for most businesses, particularly those in the retail markets. Nonetheless, consumer confidence is down and the forecasters are predicting an extremely weak Christmas season for sales. So what is a small business to do? How can you remain competitive in this critical market? You need to get creative and do more than tread water. Find out how in this session of Business Outside the Box with Cheryl Wilkerson.