Bill Keen on IHG's Innovative Mobile Loyalty Program

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Welcome to our eTail Blog special podcast previewing one of the finalists in our third annual Best-in-Class Awards.

The eTail Best-in-Class awards honor some of the most innovative programs we’ve seen happening in mobile, social, email and search marketing over the past year with an awards ceremony on February 26th, during eTail West in Palm Springs.

In this podcast, we talk with Bill Keen, Director of Mobile Solutions for InterContinental Hotels Group. His mobile program was named as one of the finalists for the awards.