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Matthew Kelleher, Chief Commercial Director, RedEye, talks to Kelly Hushin, Editor, The eTail Blog, about how to create successful behavioral email. RedEye is an email marketing provider that collects data on real-world, individual consumer behavior. Redeye then feeds that data into an integrated database with the ultimate goal of delivering what the company calls behavioral email. The highly focused data, when applied to targeted, automatic behavioral email campaigns, can achieve a 20 percent conversion rate on average. Hear Matthew talk about how RedEye does it and how it can increase email conversion rates by 20 percent.
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Uli and Richard Mack of Heidelberg on transformation in the service(s) industry and delivering on the value proposition through performance plus.
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ServiceMax Recording Final
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ServiceMax Webinar Recording
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5th Finger WBR Digital Q&A
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As the entire world barrels into the digital age, corporations are plagued with the arduous task of meeting exceeding demands of customers. The landscape of the field service industry is no exception. In recent years, the focus for these... more
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Brazil's appeal for global corporations reaches far beyond its location as the host of the 2014 FIFA World Cup and the 2016 Olympics . The country has surfaced in recent years as one of the largest emerging global markets. Brazil's sustained... more
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The culture of Oil & Gas Companies are changing rapidly as new market pressures driven by a focus on getting the most value out of costly equipment takes hold. In part II of this podcast, we discuss the challenges associated with... more
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The culture of Oil & Gas Companies are changing rapidly as new market pressures driven by a focus on getting the most value out of costly equipment takes hold. In part I of this podcast interview, we discuss that shift with Christian... more
  • by WBR
  • in Energy
  • 00:09
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It's been all over the news for months. Even President Obama mentioned it in his February, 2013, State of the Union Address: 3D printing.The new and increasingly popular technology could pose a huge opportunity for manufacturers, especially... more
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