Call in to speak with the host
Peter Stringer, Director, Interactive Media, has helped the Boston Celtics basketball team grow its Facebook fanbase to nearly 5.6 million people. That's a lot of online fans. But how does he and the rest of the interactive team at the Celtics, turn those online followers into game-goers?
In this podcast, Stringer talks about the Celtics' 3-Point Play Facebook application and how that has helped him and his team turn Facebook fans into more than that. He will speak at the Social Commerce Strategies conference in January in Las Vegas. To learn more about the program, visit the website here.
Sorry we couldn't complete your registration. Please try again.
Please enter your email to finish creating your account.
old-style code for hosted blogs
300 x 295
400 x 370
640 x 550
Receive a personalized list of podcasts based on your preferences.