Peter Stringer: The Boston Celtics' 3-Point Play

Peter Stringer, Director, Interactive Media, has helped the Boston Celtics basketball team grow its Facebook fanbase to nearly 5.6 million people. That's a lot of online fans. But how does he and the rest of the interactive team at the Celtics, turn those online followers into game-goers?

In this podcast, Stringer talks about the Celtics' 3-Point Play Facebook application and how that has helped him and his team turn Facebook fans into more than that. He will speak at the Social Commerce Strategies conference in January in Las Vegas. To learn more about the program, visit the website here.