Bruce Turkel: Building Brand Value

CEO of TURKEL and author Bruce Turkel has created and working with valuable brands for over 25 years. He was one of the visionaries behind Miami, FL tourism. Bruce has been tapping another source, and transformed himself into a “personal brand” - and as a result, bringing new life to both his company and the ad world as a whole. He travels the country to speak extensively about the simple yet powerful brand building techniques he has used for Miami. A firm believer in social media, Bruce maintains a large online presence via Twitter as well as his own blogs including TURKEL Talks and TURKEL Doodles enabling him to establish the kind of credibility that builds his brand value. He shares ideas for building brands that achieve results.