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Science of Decision Making
Radio Talk on August 23, 2014 at 8PM CDT
Here is how Decisions were made in historical times: Herodotus (450BC) wrote in The Histories:
"If an important decision is to be made [the Persians] discuss the question when they are drunk and the following day the master of the house... submits their decision for reconsideration when they are sober. If they still approve it, it is adopted; if not, it is abandoned. Conversely, any decision they make when they are sober is reconsidered afterwards when they are drunk."
What a strange way to make decisions! Perhaps it is, but there are even stranger methods of human choice.
Everyone makes decisions differently and is motivated or driven by different things. Being aware of and understanding these differences are really important to be successful.
There are three distinct styles of decision-making. Each of us can make decisions in all three ways, but we tend to develop a preference for one more than the other two. This preference becomes a subconscious force, affecting the decisions we make on a daily basis.
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