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Unique Value Proposition
Radio Talk on Saturday August 9th at 8 pm CDT.
Your business has a value proposition. There is something that you do that your client’s perceive as valuable enough to choose you over all of your competitors. There’s a reason your client’s buy what you sell and there is a reason they buy from you.
The reasons why people buy typically fall into three major buckets that, in sum, form the three rules of winning value propositions:
It’s all about perception.
You need to find out which of your benefits are perceived to be most important to your prospects.