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How To Dream Up Your Own Million Dollar Headlines

  • Broadcast in Marketing



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http://MailOrderInTheInternetAge.com Featuring Ted Ciuba and Chap Oscar, two writers on the frontlines every day, revealing the importance of and the simplicity of killer headlines…

No one can dispute the popular copywriting wisdom that says,

"The headline is the most important part of your ad."

That's true online and offline, in a brochure, a telephone greeting, a website, and your sales literature.

Headlines get attention. Headlines call out to the self-interest of your true prospects. If the headline fails, all your effort in the body won't even get seen, which prompted the legendary copywriter John Caples to say:

"If you can come up with a good headline, you are almost sure to have a good ad. But even the greatest writer can’t save an ad with a poor headline." – John Caples in Scientific Advertising

Available at:

If you sell anything, this could be the best investment of your time all year.

Catch more enlightening episodes with host Dr. Ted Ciuba, sidekick Chap Oscar, and their wide array of guests aligned to…
“All things in the Spirit of The New Think And Grow Rich”
at http://ThinkRichRadio.com

Today's segment: "How To Dream Up Your Own Million Dollar Headlines"