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Entrepreneurship is a state of mind. While I believe everyone should try it at least once in their life, it's not for everyone. The number one reason that keeps people from going for it is risk. When the economy is volatile, people become less risk averse. The definition of Risk Aversion is the reluctance of a person to accept an opportunity or bargain with an uncertain payoff rather than another with a more certain, but possibly lower, payoff. A prime example is a person who has had a job for many years being afraid to listen to their gut and step out on faith to start their own business. When you're used to a steady check and benefits, it can be hard to take that leap of faith. But in order to gain something big, you have to be willing to do something big AND commit to it. That's what entrepreneurship is all about. Join the conversation as we talk about what it takes to be an entrepreneur and what you can do to prepare yourself to shift into entrepreneurial mode.
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