NicheCraft

with Dr. Lynda Falkenstein

From her highly acclaimed book of the same name Dr. Lynda Falkenstein, also known as the Niche Doctor, will be sharing the critical elements of staying highly competitive by focusing on a target audience.  So often small business owners and entrepreneurs are afraid to specialize because they are afraid that they will lose business in the process.  To the contrary this lack of focus on a specific customer base could be losing you business because your customer focus is to general.

Join us for a compelling conversation on how you can pursue the goal of making yourself and your product perceived as special.  The result can give you the ability to corner your market and begin to have customers begin to seek you out.