Telling Authentic Stories: Interview with Toby Bloomberg, CEO Bloomberg Marketing

Word of mouth marketing has become more important than ever before, thanks to the Internet and the Web 2.0 in particular. Companies that know how to tell authentic stories are best poised to maximize the use of this medium to market their products and services. Marketing expert and veteran business blogger Toby Bloomberg (www.bloombergmarketing.com)talks with John and Paul about how business can learn to tell their story in an authentic, engaging way using blogs and other tools of social media.