User Friendly Thinking  

Is Facebook a tool that can be used for business? Marketing consultant Melissa Ward thinks so and she is going to share her insights on this Friday, November 13, edition of User Friendly Thinking radio.

Melissa is founder of NewWard Development LLC, an Internet marketing agency. She is also a Facebook marketing specialist who has helped a number of small businesses craft a vital presence on Facebook.

She will be sharing her insights on everything from why companies should have a presence on Facebook to how to setup a Facebook Fan Page.

If marketing via Facebook is still a riddle to you, join us this Friday, November 13, to solve it.

User Friendly Thinking airs at noon central.

On the Friday, November 6, episode of User Friendly Thinking radio, our guest is C. B. Whittemore, marketing consultant with Simple Marketing LLC.

We're going to be discussing flooring the consumer. Of course, there is more to the term "flooring" than meets the eye. C. B. was formerly Director, In-Store Innovation for Solutia's Wear-Dated carpet fiber.

We will be talking about ways to improve the customer retail experience and about businesses, both digital and brick/mortar, who are passionate about meeting the needs of their consumers and who successfully bridge traditional marketing with social marketing.

C. B. is also the editor of Flooring the Consumer, a blog about improving customer experience.

Join us Friday, November 6, at noon central for another edition of User Friendly Thinking radio.

If your company has yet to take the leap into the use of social media for marketing, join us this Friday, October 30, when we interview well-known marketing consultant Valeria Maltoni as she makes the case for social media.

We'll be covering such topics as why companies are slow to embrace social media, strategies for adoption, social media time management, and why companies firewall access to social media and what to do about it.

Valeria is a professional marketer with 20 years of real-world corporate experience, 10 of which online, across a broad array of mid-to-large sized companies.

She was handpicked by Fast Company to write about creating conversations between marketer and customer. She built one of the first online communities affiliated with the magazine.

Valeria's blog, Conversation Agent, is recognized among the world's top online marketing blogs.

This week's guest on User Friendly Thinking is the show's co-host Paul Chaney, Internet marketing director with Bizzuka, the company that sponsors the show.

Paul is the author of the newly-released book The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media, published by John Wiley & Sons, Inc.

During this episode Paul will talk about the changes in cultural trends and consumer behavior that mandate the use of social media for marketing, discuss some of the more popular tools in use today, and share a three-prong plan of action for social media engagement.

Ed Bennett, Director of Web Strategy for University of Maryland Medical System joins John and Paul on the Friday, October 16 edition of User Friendly Thinking radio to discuss the state of healthcare and social media.

Ed has been chronicling the growth of social media in healthcare on his blog, Found in Cache, especially as it pertains to hospital's adopting its use.

In addition, we will discuss the role peer-to-peer healthcare plays and focus on what the future holds where this is concerned.

Ed's is one of the most highly-respected voices speaking to this issue. If healthcare marketing is a topic of interest to you, do not miss this episode! The show airs at noon central every Friday here on the Blog Talk Radio network.

Small business in small towns are what our guest on the Friday, October 9 edition of User Friendly Thinking radio is all about. They face unique challenges, especially during this recessionary period.

Small business marketing consultant, speaker and editor of Small Biz Survival, Becky McCray, joins John and Paul to discuss how small businesses can not only survive during the recession, but thrive as well.