From customer listening to shared value creation

Understanding your customer is the starting point for becoming a Trusted Authority Firm. Once you understand customers and their problems you have the opportunity to create solutions and value.

Customer understanding relies on listening to customers. In this episode of Trusted Authority Live we look at some proven techniques for listening to customers.

Also on the show we have Major Point and The Ideas Architect with more of the Audio to Product series.

Join Steve, Trevor, Andrew and our international expert guests as we talk about what it takes to become a Trusted Authority Professional Services Firm.