Corporate Talk w/ Charlie Lobosco w/ Joe Nicassio

Joe Nicassio is America’s leading expert at troubleshooting business problems. He has successfully coached hundreds of entrepreneurs get more customers, to pay them more money, more often, the fastest, most cost effective ways possible. Joe started his career immersed in technology, working for Corporate America, at companies such as Sanyo Electric, and Eastman Kodak. After launching his own technology businesses, he experienced success, followed by major setbacks during the “dot com bubble.” Joe developed an obsessive quest for the truth of what works in business, so that he would never fail again. After attending a seminar with marketing genius Jay Abraham, Joe bartered his way into more seminars, by transcribing decades of “Marketing Think Tank” recordings for Jay. Joe Nicassio is a “Phoenix”, transcending cultural “technology worship.” He realized that business is not just about technology, but it’s about people. Technology is merely a means to an end. Joe wrote the business plan and marketing plan that successfully launched the design, engineering, manufacturing, packaging, merchandising, distribution, and initial promotion of a new product, the Pit Stop Portable Urinal System, from concept to fruition